For B2B Sales Leaders

Your CRM shows what
your reps believe.
Not what buyers have confirmed.

DealProof analyses real sales conversations to identify where your pipeline is weaker than it looks — surfacing missing evidence, weak qualification, and deals that are further from closing than they appear.

No pitch. No pressure. A straightforward conversation.

DealProof — Evidence Review
Deal · Acme Corp — Discovery Call
Enterprise SaaS — £48,000
Evidence gaps found
38%
Analysis · Acme Corp

Missing evidence: Budget has not been confirmed on any call. No decision-maker identified — only an end user referenced. No timeline discussed. CRM shows "Close Date: Q3" — no conversation supports this. Recommend: do not include at current value until qualification is complete.

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The problem

Most pipelines look healthier
than they actually are.

The CRM shows what your team entered. That is rarely the same as what your buyers have actually said.

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CRM reflects opinion, not evidence

Fields get updated based on how a rep felt the call went — not on what was actually said. Stages advance on optimism. Close dates are estimates. Budget figures are guesses. The CRM has no way to know the difference.

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Pipelines look healthier than they are

A structured pipeline view creates a false sense of order. When you look at what was actually discussed in the conversations behind each deal, the picture is often much weaker than the CRM suggests.

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Weak deals stay in the forecast too long

Deals that should have been qualified out weeks ago remain in the forecast because no one has checked whether the evidence exists to support them. They absorb management attention and then quietly disappear at quarter end.

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Sales teams overestimate deal strength

It is natural to be optimistic about deals you have invested time in. Scaled across a team, that optimism creates a forecast that consistently fails to predict what will actually close.

What DealProof does

It reads the conversations.
Then it challenges what the CRM says.

Not a scoring algorithm that runs on CRM fields. It goes back to what was actually said — and looks for evidence that the CRM record is real.

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Reviews real sales conversations

DealProof analyses call transcripts to understand what was actually said between your reps and your buyers — not what was logged in the CRM afterwards.

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Looks for evidence of buying intent

Has the buyer confirmed a real problem? Have they discussed budget? Is a decision-maker involved? DealProof looks for these signals and flags when they are absent from the conversation record.

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Identifies missing proof

When a deal is marked as strong in the CRM but the actual conversations do not support that assessment, DealProof surfaces the gap. Your team then decides what to do with that information.

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Challenges assumptions in the pipeline

If a close date, deal value, or stage has no basis in what was actually discussed, that gets flagged. DealProof does not accept what is in the CRM as truth without checking the evidence behind it.

DealProof does not replace your CRM. It challenges what your CRM says is true. The CRM remains your system of record. DealProof is the process that asks whether the record is actually accurate — based on real conversations, not rep opinion. The business decides what to act on.
Who this is for

This is a specific tool
for a specific problem.

It is not for everyone. These are the situations where it tends to matter most.

Reasons not to work with DealProof

This section exists because we would rather tell you now than waste your time or ours. These are the situations where DealProof is the wrong fit.

  • ✕ You want a magic fix that improves results without anyone changing their behaviour. DealProof shows what is happening in your pipeline. What you do with that information is entirely on you. It does not fix weak sales process on its own.
  • ✕ You want the pipeline to feel better, not become more accurate. If the goal is a more comfortable forecast conversation rather than a more honest one, this will create friction rather than value.
  • ✕ You are not willing to challenge weak qualification. DealProof will surface deals that should not be in the pipeline. If the team is not prepared to have honest conversations about qualification, the output gets ignored and nothing changes.
  • ✕ You are looking for a general AI automation tool. DealProof is narrowly focused on pipeline evidence and qualification accuracy. If you need broad AI tooling across the sales process, this is not the right product.

Where we are right now

We think being straightforward about this matters, so here is an honest account of where DealProof is at the moment.

  • We are working with a small number of early customers. Not hundreds of teams — a small number, where we can do the work properly and learn what actually helps.
  • We are still refining how this works inside real businesses. The process, the output, the way findings are presented to sales teams — we are working through this with the teams we are in now.
  • This is not a finished mass-market product. There is no self-serve trial. We speak with every team before we start work, because the fit has to be right for it to be useful.
  • We are not trying to work with everyone. We are looking for the right fit — teams where the pipeline problem is real, where there is data to work with, and where there is a genuine willingness to look at it clearly.
Get in touch

If the problem sounds familiar,
let's have a conversation.

Tell us a bit about your setup and what your pipeline problem actually looks like. We will respond within one business day — no sales pitch, just a straightforward conversation about whether this is a sensible fit.

We respond within 1 business day · No commitment required

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